Evolution of Digital Age by Hyper-Connected Lives
Hyper-connected consumers are changing the way media is consumed and interacted with. This begs the questions of how our communication strategies need to change to remain resilient in the face of onslaughts of competitive marketing pressure and escalating consumer expectations of service delivery. In turn, we need to consider how we can reinvent the entire […]
Singapore’s Ad Spend to Increase to $376.5 Million This Year
eMarketer and IAB Singapore recently released South East Asia’s first digital ad spending report for this region. The report mainly covers the market in 6 countries: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Markets in two other countries – Taiwan and Hong Kong – are included, because regional ad dollars do cover these markets operationally […]
The One Thing You Can Do Today To Fast Track Your Website on SEO
It has been three years since Google officially acknowledged the HTTPS protocol as a ranking signal. To recap slightly on the differences between HTTP and HTTPS: HTTP is a standard protocol used when accessing websites. On the other hand, HTTPS is the secure protocol for sending/receiving data over the Internet by encrypting in SSL and […]
Google Enables More High-Quality Content, Removes First Click Free Policy
Google is on a mission to provide users with more high-quality content. Last October 1, they announced through a blog post that they’re removing the First Click Free (FCF) Policy.FCF was designed to allow users to discover and see how valuable subscription content is. Since subscription content is only accessible to subscribers and Google evaluations […]
Where Will Search Marketing Be, One Year From Now?
In the ever-changing world of Search Engine Marketing (SEM), advertisers, site owners and online entrepreneurs need to stay on top of trends. There’s no doubt that the world of Search will continue to flourish and stay relevant with its billion dollars’ worth of investments. And just when you think you have a grasp of what’ll […]
5 Viable Tips In Creating Remarkable Content
The word remarkable can be easily thrown around, yet only a few can achieve it in their works. The same is true with Content. Just think – you have a number of opportunities to get your company’s message out to your audience. How do you plan to make your pieces memorable and impactful? Having good […]
How to Launch a Successful PPC Campaign for the First Time
A few decades ago, the options for running a marketing campaign were only enough to count on the fingers of one hand. Create, finance, publish and repeat. Only by a stroke of luck could you get to the point of really succeeding with your campaign. Thankfully, those days are over. Nowadays, we are practically flooded […]
How to Compete with Big Spenders in Google AdWords (Without Spending More $)
If you’re new and have only just started tackling the digital advertising world, you’re in for some hard truths. Despite all the hope that’s been instilled in us, one fact remains near dogmatic. That fact states that money is the driving factor behind every successful digital marketing campaign. Businesses with bigger budgets do much better […]
How to Decrease Your PPC Ad Spend by More than 50%
We always associate higher ad spend with more conversions and a successful PPC ad campaign. But when done right, a lower ad spend can still get you the results you need and more. The problem therein is how to decrease your ad spend without affecting your existing lead numbers and conversion results.The fact still remains […]
6 Mistakes to Avoid When Creating Your Next Google AdWords Campaign
Google AdWords is definitely one of the go-to platforms for digital marketers. However, it has a penchant for making one a nervous wreck in fear of failure; that, or it could completely rejuvenate your business, bringing in leads and sales. In most cases, it will likely do both at once, leaving you with pockets full […]