How to Become an SEO Expert in 2022
If your goal is to work in advertising or marketing, increasing your expertise in Search Engine Optimization (SEO) can be a great idea. It’s never been more important. With SEO becoming a larger and more important part of everyday digital life, employers need employees with enhanced SEO skills. With the right training, you can become […]
How to Optimize Your Website for SEO and Conversions
The number of search engines is increasing and so is the competition for higher search engine rankings. However, if you are smart and plan ahead by adopting an SEO strategy to bring in new leads in 2022, you don’t have to worry about losing business to a competitor. These 4 tips will help you achieve […]
Google’s Making Changes! Broad match modifier to be phased out
Google announced earlier this year that they will begin rolling out changes to Phrase Match & Broad Match Modifier (BMM) for Google Paid Search. In a move to make reaching relevant customers easier, Google will be getting rid of the ever so popular broad match modifier and giving phrase match the power to reach the […]
Follow these steps before Google’s Core Web Vitals Update
By now you’d probably have heard of Google’s new Page Experience algorithm update that will be rolled out from June 2021 onwards. A lot is going to change and this will affect your search engine results ranking positions for 2021 and beyond. So what are core web vitals and how is that linked to the […]
Benefits of Online Reputation Management
What Is Online Reputation Management Online Reputation Management (ORM) is a complex set of strategies that maintains a business’s positive online reputation while minimising negative customer feedback. Check out the benefits of online reputation management and some of the strategies include enhanced online monitoring of any brand mention and indexed positive URLs to portray the […]
How to Create a Digital Marketing Strategy?
10 Do’s and Don’ts to Guide Your Digital Marketing Strategy Whether you’re a small or big company, it’s essential to have a clear digital marketing strategy to guide your business. The terms “marketing strategy”, “marketing goals”, “marketing tactics” and “marketing objectives” may all seem interchangeable. But when used in a marketing context, they actually vary […]
Google Calls for Mobile Responsive Websites
The internet landscape has changed dramatically since the 1990s. Gone are the times when it was merely enough to have a presence online, and trends in terms of tracking user search behaviours have transformed. The increasing penetration rate of smart devices with high-speed mobile data access such as the iPhone means that things are now […]
Competitor Keywords And How To Use Them For Your AdWords Campaign
The potential customers that visit your company’s website from an AdWords campaign may originate from a variety of search terms, depending on the keywords bought as part of the campaign. Brand terms are a way of attracting people who are already aware of and are in favour of your business. On the other hand, generic […]
Singapore: One of the Top Digital Consumers in the World
Within Southeast Asian Markets, Singapore companies rank #2 for digital advertising spend versus total advertising spend. As business owners, we have to consider if we are spending enough in relation to what our competitors are spending. Is 20% of total advertising on media enough to fight for a substantial share of the market? Or even […]
Dark Social as a Marketing Opportunity
With the continued growth and increasing popularity of social platforms (Facebook, Instagram, Twitter) as well as private messaging apps (Facebook Messenger, SnapChat, Whatsapp, and WeChat), digital marketers must always be aware of the latest marketing trends and challenges. And if you have never heard of dark social, you might be missing out on a lot. […]