Google Analytics Agency: Track. Measure. Analyze. Repeat.
Tracking, measuring, and analyzing marketing performance regularly is important to allow for marketing success and ROI calibration, and also to identify areas for improvement and optimization to your marketing strategy and campaigns.
Regularly tracking, measuring, and analyzing marketing performance are important because they allow marketing success and ROI calibration. In line with this, they ensure the effectiveness as well as the efficiency of your marketing strategy and campaigns because they identify areas for improvement and optimization.
Technologies, processes, and knowledge are key to enable data collection, monitoring, and analysis. Technologies and tools can only collate and present data so you will need marketing and business domain knowledge to effectively analyze these data to provide useful and actionable insights. As change is the only constant, we need to be dynamic, agile, and responsive to these changes. Put in place regular monitoring, measurement, and analysis as part of your marketing process so that you can consistently refine your marketing plan, strategy, and actions to maximise marketing ROI.
Why Google Analytics is the leading Analytics tool
More than 70 million websites are using analytic tools and Google Analytics top the list. Google Analytics is the most popular analytics choice for both businesses and agencies because:
- It is free (the standard version)
- Provides extensive and useful metrics
- Easy to use with a clear and usable interface
- Easy integration with other tools and platforms
- Provides many customisable reports
What to Look Out for in a Google Analytics Partner/ Agency?
Many small and medium businesses do not have the luxury of in-house Google Analytics capabilities/ talents so we are sharing some tips in engaging the right Google Analytics partner:
- Does the Google Analytics Agency/ Partner have the technical competency in setup, implementation, and data analysis?
- Does the Google Analytics Agency/ Partner demonstrate domain knowledge about your business and/or industry?
- What are the Google Analytics Agency/ Partner’s track record and experience in Google Analytics?
The Leading Google Analytics Agency – W360 Group
Measurability is a key benefit of digital marketing and we strongly advocate extensive measurement and reporting of our digital marketing performance. We are a leading Google analytics agency headquartered in Singapore with high proficiency and extensive experience in Google Analytics. Here are some of the reasons why we are the leading choice as Google Analytics Partner:
- Our team is competent and experienced in Google Analytics with thousands of Google Analytics being set up, implemented and analyzed in Singapore, Malaysia and other parts of Asia
- Working with thousands of businesses across Asia has earned ourselves strong business domain knowledge across different industries to provide useful insights, recommendations, and actions for improvement in your digital marketing success and ROI
Turn your website and marketing data into powerful insights and foresight with W360 Group, the leading Google Analytics partner who loves data and transforming them into meaningful insights and then smart actions.
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