How to Create a Digital Marketing Strategy?
10 Do’s and Don’ts to Guide Your Digital Marketing Strategy Whether you’re a small or big company, it’s essential to have a clear digital marketing strategy to guide your business. The terms “marketing strategy”, “marketing goals”, “marketing tactics” and “marketing objectives” may all seem interchangeable. But when used in a marketing context, they actually vary […]
Google Calls for Mobile Responsive Websites
The internet landscape has changed dramatically since the 1990s. Gone are the times when it was merely enough to have a presence online, and trends in terms of tracking user search behaviours have transformed. The increasing penetration rate of smart devices with high-speed mobile data access such as the iPhone means that things are now […]
Competitor Keywords And How To Use Them For Your AdWords Campaign
The potential customers that visit your company’s website from an AdWords campaign may originate from a variety of search terms, depending on the keywords bought as part of the campaign. Brand terms are a way of attracting people who are already aware of and are in favour of your business. On the other hand, generic […]
Singapore: One of the Top Digital Consumers in the World
Within Southeast Asian Markets, Singapore companies rank #2 for digital advertising spend versus total advertising spend. As business owners, we have to consider if we are spending enough in relation to what our competitors are spending. Is 20% of total advertising on media enough to fight for a substantial share of the market? Or even […]
Dark Social as a Marketing Opportunity
With the continued growth and increasing popularity of social platforms (Facebook, Instagram, Twitter) as well as private messaging apps (Facebook Messenger, SnapChat, Whatsapp, and WeChat), digital marketers must always be aware of the latest marketing trends and challenges. And if you have never heard of dark social, you might be missing out on a lot. […]
Evolution of Digital Age by Hyper-Connected Lives
Hyper-connected consumers are changing the way media is consumed and interacted with. This begs the questions of how our communication strategies need to change to remain resilient in the face of onslaughts of competitive marketing pressure and escalating consumer expectations of service delivery. In turn, we need to consider how we can reinvent the entire […]
Singapore’s Ad Spend to Increase to $376.5 Million This Year
eMarketer and IAB Singapore recently released South East Asia’s first digital ad spending report for this region. The report mainly covers the market in 6 countries: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Markets in two other countries – Taiwan and Hong Kong – are included, because regional ad dollars do cover these markets operationally […]
The One Thing You Can Do Today To Fast Track Your Website on SEO
It has been three years since Google officially acknowledged the HTTPS protocol as a ranking signal. To recap slightly on the differences between HTTP and HTTPS: HTTP is a standard protocol used when accessing websites. On the other hand, HTTPS is the secure protocol for sending/receiving data over the Internet by encrypting in SSL and […]
Google Enables More High-Quality Content, Removes First Click Free Policy
Google is on a mission to provide users with more high-quality content. Last October 1, they announced through a blog post that they’re removing the First Click Free (FCF) Policy.FCF was designed to allow users to discover and see how valuable subscription content is. Since subscription content is only accessible to subscribers and Google evaluations […]
Where Will Search Marketing Be, One Year From Now?
In the ever-changing world of Search Engine Marketing (SEM), advertisers, site owners and online entrepreneurs need to stay on top of trends. There’s no doubt that the world of Search will continue to flourish and stay relevant with its billion dollars’ worth of investments. And just when you think you have a grasp of what’ll […]