Maintaining Your SEO Ranking: 4 Strategies to Keep Your Website at the Top
So, you’ve worked hard and smart on your Search Engine Optimisation (SEO) to get your website to the top in rankings. Congratulations! That is a huge achievement and you’re living the digital dream. But the work is not over just yet. Since SEO is a long-term marketing activity, you need to be continually working at […]
6 Ways to Improve the Quality of Your B2B PPC Leads
Business-to-business (B2B) pay-per-click (PPC) leads are different from business-to-consumer (B2C) leads. That’s because B2B leads typically don’t result in direct and immediate actions such as purchases.Instead, B2B PPC ads are usually created with the aim of increasing brand awareness and educating potential buyers about the importance of a product or service to their business needs. […]
Watch Out for these 15 Up-and-Comers and Experts in SEO
As a professional in the world of Search Engine Marketing, it’s always necessary to be updated with the latest news and techniques. At times, seemingly minor tweaks can make a huge difference to what you’re doing this instance. As such, in such a complex and volatile market, it never hurts to have an industry expert […]
5 Hacks to Increase Clicks on Your Google AdWords Ads
One of the most important things for every PPC (Pay-Per-Click) marketer is their CTR (Click-Through Rate). As such, you know that the performance of your Google AdWords campaign depends on how your potential customers perceive it. The extensive research of PPC experts provides the insight that you need to stay on top of the competition. […]
How to Attract Local Customers: A Guide to Local SEO
Google is one of the hardest working search engines in existence. They constantly invest effort into creating parity amongst businesses as well as new growth opportunities for everybody. It is these objectives that have led good websites to show on the top of search rankings. Further, this mission to promote quality is how Google has […]
5 Ready-Made Google AdWords Headline Formulas to Make Your Life Easy
The importance of ad extensions is well-known. However, as crucial as they may be, it remains a fact that they constitute only 11% of all conversions. The other 89% belong to headlines, which are the most important and visible part of any online ad. Unfortunately, getting the headline right can be difficult. A boring headline […]
How to Growth Hack Your Keyword Research For SEO
Keyword research is one of the most talked about and important topics in SEO. But while it’s easy to discuss it in theory, actually carrying it out may prove overwhelming because of the considerable impact it could have on your business’ search engine rankings. As such, we would like to share a little about how […]
How to Write Content For People and Optimize For Google
There is a very evident dilemma for content producers who are looking to build up a greater following for their blog. Most of the time, writers have to walk the fine line between producing content that’s appealing to readers and content that is appealing to Google’s algorithms. The most ideal situation would be for one […]
4 Simple Yet Effective Ways To Save Money On Your PPC Ads
The world of digital marketing is a vast expanse of mystery, success and despair. Nowadays, everything revolves around chasing “success”. But there are certain changes to be made if you want to achieve that and reach your full potential. One important change to put into effect has to be the way you allocate your budget.There’s […]
4 PPC Tips that Can Boost Your SEO Strategy
Organic vs. paid advertising. Improving your ranking vs. improving your click-through rate. Appealing to customers vs. appealing to search engines. Many arguments exist over the debate between which is more effective – SEO or PPC. But is one really better than the other? In reality, neither are better than the other. Think about it in […]