The 3-Point Technical SEO Checklist for Writing Content
Every good page is built on the foundation of great content. And the content that is featured on your website should always be updated, readable and relevant. In turn, ensuring that your website meets a certain standard is key in allowing you to reach your audiences. This process can be improved by specifically targeting your […]
Why You Should Hire a Google AdWords Expert
Have you been wondering why you should hire a Google AdWords expert? If so, then you’re certainly not alone. Many businesses remain undecided about this, and some make the error of doing it themselves. But why is it a mistake to try and do it all on your own?Simply put, it just isn’t easy to […]
7 Practical Email Messages to Send to Your Targeted PPC Leads
Gaining leads seems to be the ultimate craze in the marketing industry. In fact, most businesses are ranked using the number of new leads they acquire in a certain period of time. Attracting interest from new individuals is always an excellent way to broaden your customer body and ensure new conversions. However, acquiring leads is […]
10 Tips Your Competitors Can Teach You about SEO
In an industry filled with competitors, it is necessary for business owners to make the most out of any situation. However, while competing with other companies is inevitable, it is encouraged for you to learn from them as well. Thankfully, there are many ways by which you can do this in order to seize every […]
5 Questions Google AdWords Advertisers Should Ask Themselves Every Quarter
Most experienced advertisers will tell you that performing audits is the foundation of every good marketing campaign. It’s very logical, isn’t it? In order to assess the progress you’re making, you have to perform constant checks on your performance. The beginning of the process of improvement always begins with being very self-critical; which means that […]
Facebook News Feed Ads vs. Boosted Posts: What’s the Difference?
When it comes to Social Media Marketing, it is definitely a relief to find out how tools have been made more sophisticated for marketers to reach out towards their audiences. Two of the tools that can be used on Facebook, in particular, are News Feed Ads and Boosted Posts. While both may seem to be […]
The ‘Medic Core’ Algorithm Update: Affecting Website Rankings
If you’ve been in the digital marketing industry for a while now, then Google’s regular changes to the system should be something you’re familiar with. For a rookie, however, these revisions may come as a surprise. And the latest revision? The ‘Medic Core’ Algorithm Update. The ‘Medic Core’ update was released on the 1st of […]
Google AdWords Strategy: 12 Remarketing Tips
Remarketing is, contrary to popular belief, one of the best and main sources of conversions and clicks for many leading advertisers. However, despite its effectiveness, remarketing remains a misunderstood art that never gets the attention it deserves. This is because it has been wrongfully judged as complicated. As such, remarketing in Google AdWords is usually […]
Quiz: How Much Do You Know about the Latest in Digital Marketing?
When it comes to staying relevant in the eyes of customers, it is necessary for you to be updated about the latest trends in Digital Marketing. Want to test yourself and see how much you know so far? Knowing what’s necessary for this year also allows you to become more agile and strategic in implementing […]
How to Increase PPC Ad Visibility and Lower Cost-Per-Click (CPC)
Running a PPC campaign is a paramount part of every successful marketing scheme. In order to make sure your campaign performs, you have to constantly aim to maximise the worth of every click and to increase their quantity. This is why everyone is generally on the same page when it comes to the goals of […]