5 Ready-Made Google AdWords Headline Formulas to Make Your Life Easy
The importance of ad extensions is well-known. However, as crucial as they may be, it remains a fact that they constitute only 11% of all conversions. The other 89% belong to headlines, which are the most important and visible part of any online ad. Unfortunately, getting the headline right can be difficult. A boring headline […]
How to Growth Hack Your Keyword Research For SEO
Keyword research is one of the most talked about and important topics in SEO. But while it’s easy to discuss it in theory, actually carrying it out may prove overwhelming because of the considerable impact it could have on your business’ search engine rankings. As such, we would like to share a little about how […]
How to Write Content For People and Optimize For Google
There is a very evident dilemma for content producers who are looking to build up a greater following for their blog. Most of the time, writers have to walk the fine line between producing content that’s appealing to readers and content that is appealing to Google’s algorithms. The most ideal situation would be for one […]
4 Simple Yet Effective Ways To Save Money On Your PPC Ads
The world of digital marketing is a vast expanse of mystery, success and despair. Nowadays, everything revolves around chasing “success”. But there are certain changes to be made if you want to achieve that and reach your full potential. One important change to put into effect has to be the way you allocate your budget.There’s […]
4 PPC Tips that Can Boost Your SEO Strategy
Organic vs. paid advertising. Improving your ranking vs. improving your click-through rate. Appealing to customers vs. appealing to search engines. Many arguments exist over the debate between which is more effective – SEO or PPC. But is one really better than the other? In reality, neither are better than the other. Think about it in […]
The Biggest Problem with SEM and How You Can Tackle It
If you have an online store and you haven’t started considering Search Engine Marketing (SEM), then you’re in for a huge challenge. That’s because, just like with any other sophisticated advertising channel, using SEM entails a lot of patience and years to build up expertise. On the other hand, if you’ve already exerted some SEM […]
The 6 Most Important SEO Tips You Need to Know
It’s needless to say that the digital advertising industry has undergone a lot of changes in recent years. Alterations in terms of features, customer service and ranking algorithms have affected everyone – be it in a good or bad way. However, in the midst of all this uncertainty, there remain certain basic principles which have […]
The Mistakes That Sabotage Most PPC Campaigns and How to Avoid Them
Investing resources into a PPC campaign is arguably the best way for a business to gain popularity, revenue, and conversions from day one. However, regardless of the potential benefits, PPC campaigns must be executed with caution and a fair amount of meticulous research. Many people often overlook this and forget to lay the proper groundwork […]
Shopping just got easier with Google’s Shopping Ads
Put yourself in the shoes of your customers, seeing a product from your favorite merchant but you just cannot remember the product name. Now you can solve all that with a simple solution, enter Google’s Shopping Ads, they are what e-Commerce dreams are made of. So, what are shopping ads? Shopping ads help to immediately […]
Myth Busted: Keyword Stuffing is very good for SEO (NOT!)
If you are pumping in all sorts of keywords, repetitive or not, into your website just so your company website ranking will be pushed to the first page of Google, stop immediately! Otherwise, you’re in for a whole lot of hurt, learn why: You end up driving away your own customers Imagine coming across a […]