Facebook News Feed Ads vs. Boosted Posts: What’s the Difference?
When it comes to Social Media Marketing, it is definitely a relief to find out how tools have been made more sophisticated for marketers to reach out towards their audiences. Two of the tools that can be used on Facebook, in particular, are News Feed Ads and Boosted Posts. While both may seem to be […]
The ‘Medic Core’ Algorithm Update: Affecting Website Rankings
If you’ve been in the digital marketing industry for a while now, then Google’s regular changes to the system should be something you’re familiar with. For a rookie, however, these revisions may come as a surprise. And the latest revision? The ‘Medic Core’ Algorithm Update. The ‘Medic Core’ update was released on the 1st of […]
Google AdWords Strategy: 12 Remarketing Tips
Remarketing is, contrary to popular belief, one of the best and main sources of conversions and clicks for many leading advertisers. However, despite its effectiveness, remarketing remains a misunderstood art that never gets the attention it deserves. This is because it has been wrongfully judged as complicated. As such, remarketing in Google AdWords is usually […]
Quiz: How Much Do You Know about the Latest in Digital Marketing?
When it comes to staying relevant in the eyes of customers, it is necessary for you to be updated about the latest trends in Digital Marketing. Want to test yourself and see how much you know so far? Knowing what’s necessary for this year also allows you to become more agile and strategic in implementing […]
How to Increase PPC Ad Visibility and Lower Cost-Per-Click (CPC)
Running a PPC campaign is a paramount part of every successful marketing scheme. In order to make sure your campaign performs, you have to constantly aim to maximise the worth of every click and to increase their quantity. This is why everyone is generally on the same page when it comes to the goals of […]
Maintaining Your SEO Ranking: 4 Strategies to Keep Your Website at the Top
So, you’ve worked hard and smart on your Search Engine Optimisation (SEO) to get your website to the top in rankings. Congratulations! That is a huge achievement and you’re living the digital dream. But the work is not over just yet. Since SEO is a long-term marketing activity, you need to be continually working at […]
6 Ways to Improve the Quality of Your B2B PPC Leads
Business-to-business (B2B) pay-per-click (PPC) leads are different from business-to-consumer (B2C) leads. That’s because B2B leads typically don’t result in direct and immediate actions such as purchases.Instead, B2B PPC ads are usually created with the aim of increasing brand awareness and educating potential buyers about the importance of a product or service to their business needs. […]
Watch Out for these 15 Up-and-Comers and Experts in SEO
As a professional in the world of Search Engine Marketing, it’s always necessary to be updated with the latest news and techniques. At times, seemingly minor tweaks can make a huge difference to what you’re doing this instance. As such, in such a complex and volatile market, it never hurts to have an industry expert […]
5 Hacks to Increase Clicks on Your Google AdWords Ads
One of the most important things for every PPC (Pay-Per-Click) marketer is their CTR (Click-Through Rate). As such, you know that the performance of your Google AdWords campaign depends on how your potential customers perceive it. The extensive research of PPC experts provides the insight that you need to stay on top of the competition. […]
How to Attract Local Customers: A Guide to Local SEO
Google is one of the hardest working search engines in existence. They constantly invest effort into creating parity amongst businesses as well as new growth opportunities for everybody. It is these objectives that have led good websites to show on the top of search rankings. Further, this mission to promote quality is how Google has […]