For years, businesses competed for visibility on Google’s first page. Today, customers are also asking ChatGPT, Google AI Overviews, Gemini, and other AI-powered platforms for recommendations, comparisons, and answers.
So we decided to run a simple test. We asked ChatGPT:
“Rank the top AI SEO agencies in Singapore.”
In the test conducted on 12 August 2026, W360 was ranked #1. We were obviously pleased with the result. But what interested us more was why W360 was being recognised.
We Don't Just Talk About AI SEO. We Practise It!
There are now many terms being used to describe the future of search — AI SEO, AEO, GEO, AI Search Optimisation and more. For us, the terminology is secondary. The objective has always been the same: help businesses get found when their potential customers are searching.
Previously, that largely meant Google, but now it means building visibility across traditional Google search, Google AI Overviews and increasingly AI platforms such as ChatGPT and Gemini.
Our own website is no exception. Rather than simply claiming expertise in AI SEO, we apply the same principles to W360 that we recommend to our clients.
Search for Us Yourself
Don’t take a screenshot or an AI response as the only proof. Try searching Google for competitive terms such as:
- “AI SEO Singapore”
- “Singapore AI SEO”
Then look at the businesses appearing prominently in the results. Our own search visibility has been built through a combination of traditional SEO fundamentals and newer AI-search strategies, including:
- Technical SEO
- Search intent optimisation
- Entity optimisation
- Structured data and schema
- Authority and topical relevance
- AEO and GEO strategies
- Content designed around real customer questions
- Optimisation for Google AI Overviews and AI-driven discovery
AI SEO does not replace traditional SEO but builds on it.
What Does the ChatGPT #1 Result Actually Mean?
We want to be clear about this. ChatGPT does not publish an official permanent ranking of AI SEO agencies in Singapore.
AI-generated answers can change depending on the question, timing, available information, and other factors. This result therefore represents a ChatGPT search test conducted on 12 August 2026, not an award or permanent endorsement from OpenAI.
But that’s also what makes the experiment interesting. If businesses increasingly use AI platforms to discover agencies, products, doctors, professional services and other companies, brands need to understand why certain businesses are being surfaced while others aren’t.
That is exactly the problem AI SEO is trying to solve.
From SEO to AI Search
W360 has been working in search marketing long before the term “AI SEO” existed. The fundamentals haven’t disappeared as Google still needs to understand what a business does.
Search engines still look for relevance, authority, useful content, technical accessibility, and trustworthy signals. What has changed is where those signals are being interpreted and how answers are being presented to users.
Instead of receiving ten blue links, someone might now receive an AI-generated answer containing only a handful of recommended businesses or cited sources.
This changes the challenge considerably. Although being ranked is important, being understood, trusted, and cited by AI searches should also be taken into consideration.
Our Clients Should Benefit From What We Learn
W360 ranking well for AI SEO-related searches is nice recognition for our team. But that’s not the end objective. The real objective is to take what we learn from our own SEO and AI-search experiments and apply those insights to our clients.
We test our own brand too. If something works, we want to understand why, and if search behaviour changes, we adapt. If AI becomes an increasingly important channel for customers to discover businesses, our job is to ensure our clients aren’t left behind.
The Future of Search Is Already Here
SEO isn’t dead; it’s just evolving. Google Search, AI Overviews, ChatGPT, Gemini, and other AI-powered discovery experiences are increasingly becoming part of the same customer journey.
Businesses therefore shouldn’t be asking whether they need SEO or AI SEO. The better question is: Can customers find and understand my brand wherever they choose to search?
That’s where we believe the future of search is heading. And that’s where W360 intends to be.
Build Great Visibility for Your Brand with W360 Asia
Want to Understand How Visible Your Business Is Across Google and AI Search? Get in touch with our team for an AI SEO and AI Search visibility assessment.
