News & Resources

How to Compete with Big Spenders in Google AdWords (Without Spending More $)

If you’re new and have only just started tackling the digital advertising world, you’re in for some hard truths. Despite all the hope that’s been…

News & Resources

How to Decrease Your PPC Ad Spend by More than 50%

We always associate higher ad spend with more conversions and a successful PPC ad campaign. But when done right, a lower ad spend can still…

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6 Mistakes to Avoid When Creating Your Next Google AdWords Campaign

Google AdWords is definitely one of the go-to platforms for digital marketers. However, it has a penchant for making one a nervous wreck in fear…

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How to use SEO to Build Your Brand

Search engine optimization (SEO) is a crucial tool that can be used while launching a website. By investing in SEO, you give your brand the…

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How to Grow (And Make Money From) a Blog Using PPC

Social media has become the undisputed ruler of boosting traffic in recent years. However, this doesn’t mean you should base your entire marketing strategy around…

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5 Typical SEO Mistakes Blogs Make

While it is good to take the effort and the time to produce your own content, it is also necessary to ensure you are making…

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How to Model the Best Google AdWords Campaigns

It wasn’t always easy to be a PPC marketer on the ever-evolving internet, but nowadays it’s not as challenging as it used to be. We…

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Achieve Multi-Channel Success by Integrating SEO and PPC

You might have heard of the notion that referral traffic from social media has become more valuable than that from search. However, search engines are…

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How to Use PPC Advertising to Diversify Your Traffic and Protect Your Business

It’s widely known that SEO is an amazing tactic to use for increasing your visitor count. By abiding by what Google’s algorithms favour, you can…

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The Beginner’s Guide to Monitoring, Fighting and Preventing Negative SEO

It’s no secret that Google and other prominent search engines are always looking to update their algorithms. They do this to ensure optimal parity within…