News & Resources

Competitor Keywords And How To Use Them For Your AdWords Campaign

The potential customers that visit your company’s website from an AdWords campaign may originate from a variety of search terms, depending on the keywords bought…

News & Resources

Singapore: One of the Top Digital Consumers in the World

Within Southeast Asian Markets, Singapore companies rank #2 for digital advertising spend versus total advertising spend. As business owners, we have to consider if we…

News & Resources

Dark Social as a Marketing Opportunity

With the continued growth and increasing popularity of social platforms (Facebook, Instagram, Twitter) as well as private messaging apps (Facebook Messenger, SnapChat, Whatsapp, and WeChat),…

News & Resources

Evolution of Digital Age by Hyper-Connected Lives

Hyper-connected consumers are changing the way media is consumed and interacted with.  This begs the questions of how our communication strategies need to change to…

News & Resources

Singapore’s Ad Spend to Increase to $376.5 Million This Year

eMarketer and IAB Singapore recently released South East Asia’s first digital ad spending report for this region. The report mainly covers the market in 6…

News & Resources

The One Thing You Can Do Today To Fast Track Your Website on SEO

It has been three years since Google officially acknowledged the HTTPS protocol as a ranking signal. To recap slightly on the differences between HTTP and…

News & Resources

Google Enables More High-Quality Content, Removes First Click Free Policy

Google is on a mission to provide users with more high-quality content. Last October 1, they announced through a blog post that they’re removing the…

News & Resources

Where Will Search Marketing Be, One Year From Now?

In the ever-changing world of Search Engine Marketing (SEM), advertisers, site owners and online entrepreneurs need to stay on top of trends. There’s no doubt…

News & Resources

5 Viable Tips In Creating Remarkable Content

The word remarkable can be easily thrown around, yet only a few can achieve it in their works. The same is true with Content. Just…

News & Resources

How to Launch a Successful PPC Campaign for the First Time

A few decades ago, the options for running a marketing campaign were only enough to count on the fingers of one hand. Create, finance, publish…