Programmatic advertising has redefined digital advertising and is deemed the future of online advertising. It may just be the ultimate simple and efficient solution to solve the complexity of digital advertising, given the diverse online media and cross devices consumption by consumers.
Programmatic advertising is gaining strong traction globally among businesses and marketers. And this is propelling the rapid growth of advertising volume. According to a report that was released by E-marketer, US advertisers spent about $57.3 billion on programmatic advertising and it is estimated that by 2021, almost $80 billion will be transacted programmatically.
Programmatic advertising, also known as programmatic marketing, is the automation of buying and selling of online advertising, including display, mobile, video and even TV & audio, in real-time by using artificial intelligence (AI) and real-time bidding (RTB) and this allows you the opportunity to show your ad to a specific audience in a specific context. It is exceptionally time-saving since it eliminates the need for manual human effort for proposals, quotes, negotiation, buying with various media owners, multiple setups, and ongoing optimization. With programmatic advertising, you also have access to a wide reach of audience, targeting capabilities, and real-time data & insights.
With the benefits that it brings and traditional online advertising being less efficient and reliable. It shouldn’t be surprising for many to see it as the future of digital advertising. With the screaming growth, it is no wonder that experts are suggesting that all digital advertising will soon go programmatic. So yes, it is the future of digital advertising, and the future is Now.
Many marketers and businesses are investing in programmatic advertising because it makes ad buying more effective and efficient. Let’s look at the key benefits that can offer:
Automation eliminates manual tasks like ad buying, placement, setup, and optimization, enabling campaigns to run 24/7 something not feasible with human effort. The time saved can be redirected to strategic marketing activities such as measuring performance, refining strategies, and optimizing audience targeting for better campaign results and overall efficiency.
Programmatic advertising provides real-time transparency into ad placement, cost, and audience reach. With this data, marketers can quickly make informed decisions and optimize campaigns as needed. This level of insight helps reduce waste, improve targeting, and enhance overall ad performance, making your digital advertising more effective and accountable.
Programmatic advertising offers broad access to potential prospects and customers across the globe. With over 4.5 billion active internet users, it enables businesses to reach a vast audience. While actual reach depends on targeting settings, the platform provides a powerful opportunity to connect with users across devices, platforms, and regions.
To fully benefit from programmatic advertising’s vast reach, having the right targeting strategy is crucial. Using data and technology, it offers powerful targeting options that help you reach the most qualified and relevant audiences. This maximizes campaign performance and ROI by ensuring your ads connect with the right people at the right time.
Audience targeting reaches individuals based on demographics such as gender, age, income, and education, along with interests and behaviors. It’s ideal when you understand your audience profile but aren’t sure where to find them, enabling you to effectively connect with the right people across various online platforms and maximize campaign impact.
Contextual targeting reaches audiences based on the specific content they’re viewing on websites. Programmatic advertising enables you to precisely place your ads on relevant pages, ensuring your message aligns with the content. This approach increases ad relevance, engagement, and effectiveness by connecting with users interested in topics related to your products or services.
Placement targeting allows you to show ads on specific websites or mobile apps. It’s ideal for marketers and business owners who know where their customers and prospects spend time online, enabling precise ad delivery to relevant platforms and increasing the chances of engagement and conversion.
Geo-fencing targets individuals within a virtual geographic perimeter in the real world. This approach is useful for reaching audiences in a specific area, such as near your physical store or competitors’ locations. It enables precise, location-based advertising to attract nearby potential customers and drive foot traffic effectively.
Weather targeting shows ads based on conditions like sunny, rainy, or snowy weather, or temperature changes. This strategy is effective when your product or service demand varies with the climate, allowing you to reach the right audience at the right time and improve campaign relevance and performance.
Programmatic advertising enables real-time purchasing of ad space, access to detailed measurement and insights, and automatic optimization. This combination delivers greater efficiency and effectiveness in digital advertising, allowing marketers to quickly adjust campaigns based on performance data and maximize return on investment with more precise targeting and smarter budget allocation.
With all the automation, humans are not needed for programmatic advertising and anyone can do it, isn’t it? Well, while automation is driving programmatic advertising. It does not replace all of the human efforts required in effective digital advertising.
This automation only takes over some of the manual tasks that humans used to perform and hence free them up to focus on other strategic functions like strategy, planning, and setting up & refining the campaigns. You still require knowledge of advertising platforms, setting up the right audience targeting and more to achieve success. So if you are lacking in-house know-how or resources to embark on effective advertising, we are here to help.
The rules of effective digital advertising remain unchanged whether it’s traditional advertising. It’s all about reaching the Right Audience with the Right Messaging and Moment on the right Platforms. We focus on building the right strategy and programmatic advertising solution with this key methodology in mind.
In Singapore, Facebook’s ad reach according to Meta was equivalent to 63.9% of the internet user base as of January 2024
On the other hand, YouTube’s ad reach in Singapore the same year was 88.6% of the total user base.
Data published by Meta displayed an increase in Singapore’s ad reach through Instagram by 16.7% between January 2023 and 2024.
These facts are a testament to the power of social media advertising and it makes perfect sense to promote your business on social media platforms. Working with one of the best social media advertising companies in Singapore like us can help you reach your target clientele while securing greater visibility online.
We take the time to understand your business goals and tailor our digital marketing solutions to meet your specific campaign requirements.
Every campaign we run is focused on delivering measurable results that directly impact your growth and ROI.
Our team combines expertise across SEO, social media, PPC, content, and web development to provide a full-service digital solution.
We believe in keeping you informed at every step, with clear reporting and open collaboration.
With successful campaigns across multiple industries, we have a history of helping businesses of all sizes with professional digital marketing solutions to achieve lasting success.
My e-commerce business was struggling with low engagement so I turned to W360 to run social media campaigns to advertise my products. By targeting the right audience and using platform-specific strategies they boosted my engagement by 300% in just 3 months! We are truly grateful to W360 for helping us increase our sales and traffic!
We needed better results for our lifestyle brand to raise our stagnant conversions rates, so we partnered with W360. They truly delivered! Through their precise targeting strategies our conversions doubled in just two months. We are eternally grateful to the W360 team for not only increasing sales but also strengthening our connection with customers.
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We are a leading programmatic advertising agency in Singapore and Asia, using advanced tools and expertise to help your business succeed in programmatic marketing. Let our digital superheroes grow your brand with us! Activate Our Digital Superhero today!
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