Many businesses overlooked the importance of planning and strategy for their digital marketing. A digital marketing plan is important as it serves as a road map that can guide the business in making smart and informed decisions for its digital marketing strategy and campaigns along the way. Let us understand why it is important for you and your business.
Almost 60% of the world’s population is already online and this equates to 4.5 billion internet users worldwide. They spend an average of 6 hours and 43 minutes online each day. With customers and prospective customers being online, online presence and visibility is no longer an option but a necessity. Digital marketing is vital for business growth and now forms an integral part of marketing for all businesses. The COVID-19 pandemic has affirmed and reiterated the importance of a business going digital. Businesses who are already online are definitely ahead of their competitors who have yet to go digital or are scrambling to do so during the pandemic.
There are many digital marketing channels and each of them offers different benefits. Each channel is unique and it’s crucial to choose the right ones to maximise returns. You need to evaluate which ones are worthy of your time based on your customers’ profile and your business/ marketing goals.
Your website is your most important online marketing channel. It is your digital storefront and one of the key drivers for your success. If your website does not provide users with optimal user experience or information they are seeking, you are turning away your customers and prospects and driving them to your competitors.
Did you know Google handles about 70,000 searches per second? That’s a huge opportunity for your business! Search Engine Marketing (SEM) or Pay-Per-Click (PPC) ads reach the right people at the right time. Unlike SEO, PPC offers instant visibility and places your ads above search results, giving your business better exposure and quicker results.
People are most likely to click results on page one of search engine results. If your website is well-optimized for SEO, it can appear when your target audience searches online. This helps attract consistent organic traffic that can lead to sales. Following SEO best practices boosts your website’s visibility, improves rankings, and increases conversions over time.
Social media is a major force in marketing, with 3.8 billion active users spending over 2 hours daily across multiple platforms. To grow your business, you can’t ignore it. Social media marketing helps connect with the right audience and build relationships. Even responding to negative comments fosters trust, strengthens your brand, and increases long-term value through genuine engagement.
Programmatic advertising is popular for its performance and efficiency. By automating manual tasks, it frees up resources for strategic marketing efforts. With powerful networks, automation, and advanced technology platforms, programmatic ads drive strong results. Whether your goal is brand awareness or sales generation, this approach delivers measurable outcomes while optimizing your marketing spend and campaign performance.
As the saying goes, failing to plan is planning to fail. Your digital marketing plan and strategy is the foundation of your success. The plan should outline the goals you want to achieve through digital marketing, and also include the strategy and actions to accomplish these goals. A well-defined digital marketing plan provides direction and keeps your efforts organised. A sound strategy ensures you achieve the defined goals.
Set Specific, Measurable, Attainable, Relevant, and Time-Based (SMART) goals. Be clear what you want to achieve and when do you want to achieve them. For example, increase online sales revenue by 30% at the end of the year. The goals should be measurable, relevant, and achievable. It would be unrealistic for a new start-up in a mature industry to be the market leader in the first 6 months.
Understand your customer profile – their demographic, interest, priorities, challenges, and where they can be found. This will help define the digital channels, targeting strategies, and messaging to be deployed.
Find out what content or resources you already have that can support your goals. An assessment of available digital assets helps avoid duplicated efforts and also drive more value to your existing assets.
Digital marketing is dynamic and evolving very rapidly. The massive volume of data tracked and collected from digital channels made it challenging for timely manual analysis and actions. You need to identify tools and technologies that can drive results and efficiency for the most optimal ROI.
Once you’re done with the planning and research, it’s time to build your digital marketing strategy and campaigns. A long-term digital strategy will guide you and your team as to what needs to be done and when they should be done. Of course, measuring your performance is crucial to know what works and what doesn’t.
You must deploy the right expertise within each channel for optimal execution and ongoing optimization. Qualified and skilled digital marketing specialists ensure proper setup and improvement to maximise the returns on your investment.
Consistent attention to measure and track the results of your digital marketing plan is important. Make sure you are informed of the progress and results of your plan. Identify what is going right (or wrong) to execute a prompt and effective change.
Make timely and smart decisions with data. Be agile to refine your plan and strategy as necessary to reduce wastage in bad campaigns, and increase ROI with optimal investment in the right ones.
We combine deep industry experience with expertise in paid social media campaigns to deliver impactful results for your business. W360’s has a proven track record that spans B2B and B2C businesses across Asia, helping clients maximize ROI through comprehensive social media ads management.
We have a strong team of digital superheroes, each with over 5 years of experience in digital marketing across numerous industries in Singapore. They design customized ad campaigns tailored to meet your brand’s goals. Get started with targeted social media ads today and see how W360 empowers your business!
We take the time to understand your business goals and tailor our digital marketing solutions to meet your specific campaign requirements.
Every campaign we run is focused on delivering measurable results that directly impact your growth and ROI.
Our team combines expertise across SEO, social media, PPC, content, and web development to provide a full-service digital solution.
We believe in keeping you informed at every step, with clear reporting and open collaboration.
With successful campaigns across multiple industries, we have a history of helping businesses of all sizes with professional digital marketing solutions to achieve lasting success.
Pulvinar enim nisl turpis dignissim lobortis viverra facilisis nisi bibendum.
Pulvinar enim nisl turpis dignissim lobortis viverra facilisis nisi bibendum.
Pulvinar enim nisl turpis dignissim lobortis viverra facilisis nisi bibendum.
Pulvinar enim nisl turpis dignissim lobortis viverra facilisis nisi bibendum.
Pulvinar enim nisl turpis dignissim lobortis viverra facilisis nisi bibendum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Let us give you a strong head start for your digital success with the right planning and strategy. Our Digital Superheros are equipped with the expertise, competency, and experience to formulate and execute an effective digital marketing plan and strategy that is aligned with your business goals. Activate them today to get started on your digital success.
Address: 230 Victoria Street, Bugis Junction Tower, #15-01, Singapore 188024
Tel: +65 6970 2800
Email: hello@w360.asia
Address: 3-11-13A, UOA Business Park, No 1, Jalan Pengaturcara U1/51A, Seksyen U1, 40150 Shah Alam, Selangor
Tel: 017-316 1374
Email: info@webnatics.com.my
Address: Hatch Works – 14 Sir Baron Jayatilaka Mawatha, Colombo, Sri Lanka
Tel: +94 7299 49011
Email: hello@w360.asia
2025 © W360 Group Pte Ltd, All rights reserved.
