We live in a dynamic and rapidly changing world. Smart technologies and innovations help marketing teams be more responsive and adaptive. In this ever-changing environment, making use of digital technologies with the help of marketing technologists should play a crucial part in businesses’ digital strategy.
Marketing technologists are professionals who have experience in both marketing technologies and marketing, including content management, social media marketing, and content marketing.
With consumers accessing so many different channels on multiple devices and the resulting massive data generated, technology-powered marketing is no longer an option but a fundamental to drive effective and efficient digital marketing. Marketing now evolves alongside technology and this also explains why Marketing Technology (Martech) is now a phenomenal $121.5 billion market worldwide.
This means that you can no longer rely on mere digital marketing knowledge and experience to create effective digital marketing campaigns. Marketing technologies should be part of your marketing strategy and smart marketing platforms, robust automation and Marketing Technologist (a professional with knowledge and skills in both marketing and marketing technologies) will determine your business or an agency’s competency in digital marketing and advertising.
Smart marketing technologies and marketing automation adoption are some of the key reasons for our highly regarded proficiency in Digital marketing strategy and advertising. Our Digital Superheros are Marketing Technologists specialized in each of their digital marketing domains from Search Engine Optimization to Search Engine Marketing and Programmatic Advertising. They design successful digital marketing campaigns and drive optimization with robust marketing technologies and data. Let’s look at some of the powerful marketing strategies using technology in our digital marketing solutions.
Marketing is evolving quickly alongside technology. It is now a phenomenal $121.5 billion market worldwide. In this hyper-connected society today, consumers are accessing many different channels like social media platforms on multiple devices, generating massive data that businesses can tap on with the help of marketing technologists.
To be efficient and effective, technology-powered marketing is essential to drive businesses’ digital marketing plans. They cannot merely rely on digital marketing knowledge and experience to create compelling digital campaigns anymore. Using the right marketing technologies and platforms enable companies to be more agile, which is vital in this dynamic and complex environment.
Our marketing technologists stay updated on new technologies and continuously adopt robust platforms to enhance efficiency and effectiveness in your digital marketing strategy.
Analytics are probably one of the most common and basic marketing technologies deployed. We are dedicated to measuring all our digital marketing campaigns so we help our customers understand what’s working (and what’s not). We use analytics tools to collect data for tracking, analysis, and measurement, and we implement optimizations and refinements based on the meaningful insights we derived.
In addition to regular campaign reports and reviews, we utilize robust reporting platforms to provide you with real-time access to your campaign performance, with metrics and dimensions customised to your needs. You have ease of access to your digital marketing campaign results and performance anytime you want.
Artificial Intelligence delivers accuracy, effectiveness, and smart actions at a speed that humans cannot match. We deploy various smart optimization platforms powered by AI to manage and optimize our digital advertising campaigns for improved efficiency and performance.
We understand that phone calls account for a significant proportion of enquiries for many businesses. To suit your needs, we provide real-time tracking and recording of calls generated from our digital marketing campaigns. This allows for assessment of lead quality, accurate measurement of ROI, optimization towards more leads and sales, and no more opportunity cost from missed calls.
Consumers have a wide array of choices for their purchase and many patronise the business who responds to them first. We help your business connect easily with your prospect when they are browsing through your website. Should the prospect prefer to communicate at a later time, we automate calling the prospect at a schedule of their choice and connecting them to you once the call is successful.
As part of our marketing efforts, our proprietary lead tracking and management system (WEB360TM) allows you to measure each campaign’s success by attributing every online lead to the right source. WEB360TM also enables you to access and manage your leads with ease through a desktop dashboard when you are at work or via a mobile app when you are on the go.
Measurability is a key benefit of digital marketing and we strongly advocate extensive measurement and reporting of our digital marketing performance. We are a leading Google analytics agency headquartered in Singapore with high proficiency and extensive experience in Google Analytics. Here are some of the reasons why we are the leading choice as Google Analytics Partner:
With all the automation, humans are not needed for programmatic advertising and anyone can do it, isn’t it? Well, while automation is driving programmatic advertising. It does not replace all of the human efforts required in effective digital advertising.
This automation only takes over some of the manual tasks that humans used to perform and hence free them up to focus on other strategic functions like strategy, planning, and setting up & refining the campaigns. You still require knowledge of advertising platforms, setting up the right audience targeting and more to achieve success. So if you are lacking in-house know-how or resources to embark on effective advertising, we are here to help.
We take the time to understand your business goals and tailor our digital marketing solutions to meet your specific campaign requirements.
Every campaign we run is focused on delivering measurable results that directly impact your growth and ROI.
Our team combines expertise across SEO, social media, PPC, content, and web development to provide a full-service digital solution.
We believe in keeping you informed at every step, with clear reporting and open collaboration.
With successful campaigns across multiple industries, we have a history of helping businesses of all sizes with professional digital marketing solutions to achieve lasting success.
My e-commerce business was struggling with low engagement so I turned to W360 to run social media campaigns to advertise my products. By targeting the right audience and using platform-specific strategies they boosted my engagement by 300% in just 3 months! We are truly grateful to W360 for helping us increase our sales and traffic!
We needed better results for our lifestyle brand to raise our stagnant conversions rates, so we partnered with W360. They truly delivered! Through their precise targeting strategies our conversions doubled in just two months. We are eternally grateful to the W360 team for not only increasing sales but also strengthening our connection with customers.
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Using the right marketing technologies and platforms gives you the smart agility you need in a dynamic and complex environment, making them an essential technology used in digital marketing. Our digital superheroes keep themselves abreast of new marketing technology strategy available and we consistently seek, learn, and adopt better and more robust platforms that will drive improved efficiency and result in your digital marketing. Connect with us today on how we can help you. Activate Our Digital Superhero today!
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Email: hello@w360.asia
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Email: hello@w360.asia
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